We’re one of the UK & Ireland’s leading Facebook & Instagram Advertising Agencies.
WHY INSTAGRAM
25 million+ Business profiles worldwide – one of the world’s fastest growing social media platforms
2 million+ advertisers worldwide use Instagram to share their stories and drive business results – with extremely low CPA’s
60% of people discover new products on Instagram – making it an ideal advertising platform
200 million+ Instagrammers visit at least one business profile every 24 hours with figures growing daily
80% increase in time spent watching video on Instagram – this figure will continue to grow as video takes over online
1/3 of the most viewed stories are from businesses – what are you waiting for?
WHAT WE OFFER
Advertising Strategy
Ad & Audience Build
Budget Allocation
Daily Monitoring & Improvement of Ad Performance
Analysing & Reporting
ADDED BONUS
Advertising Objectives
Sales (Conversions)
Lead Generation
Website Traffic (Landing Page Views)
Engagement (Likes, Comments & Tags)
Brand Awareness
Video Views
Reach
WHAT YOU CAN ACHIEVE WITH INSTAGRAM ADVERTISING
Awareness
Drive awareness of your business, product, app or service.
Reach
Reach and frequency
Brand awareness
Local awareness
Consideration
Make potential customers more aware of your products or services.
Website clicks
Video views
Reach and frequency
Conversion
Increase product sales, mobile app downloads and even visitors to your shop.
Website conversions
Dynamic ads on Instagram
Analysis of Complete Customer Journey
With our background in digital marketing, we take a holistic approach to analyse the complete sales funnel from advertisement through to purchase and aim to improve the efficiency of the customer journey.
Advertising success on social media isn’t simply down to the advertisement, we look at what the traffic does when it hits your website to include mobile optimisation, site load time, bounce rate, quality of content on the website, ease of purchase and so much more!
Story Ads
With its full-screen, vertical format, story ads are commonly recognised as the most effective form of advertising on Instagram and can be used with either image or video content.
Stories are one of Instagram’s most popular features which, when combined with advertisements, provide an excellent return on ad spend and are ideal for both brand awareness and conversion objectives.
Instagram is a creative driven platform. We use our experience in running ads daily to ensure clients are using creative and copy strategies that are proven to deliver results.
Video Ads
Video consumption is growing daily; video ads allow you to share videos that are up to 60 seconds long in landscape or square format. Video ads are fun, flexible and creative opportunities to tell your story to over 1 billion monthly active users.
Facebook & Instagram encourage advertisers to run video ads with the reward being really low-cost reach and cost per views as this helps achieve their strategy of 80% of content to be video by 2020.
Smart phones and apps allow businesses to advertise using video without running up expensive bills for creative.
As an agency, we’re big on video, especially at the top of the funnel. We work with clients to advise on best practice for video ads in addition to the tips and hack we’ve collected over the years to help improve ROAS.
Carousel Ads
Carousel ads have been one of the most popular ad formats on Facebook for all types of objectives and as such, it’s no surprise to see this format working for advertisers on Instagram.
Carousel ads are extremely popular for promoting a range of products when a single image just won’t do! This format allows you to swipe and view multiple products or videos in a single ad.
The ability to showcase multiple products in one ad increases the chance of engagement and clicks which isn’t always possible in photo ads.
Photo Ads
Instagram is an image driven platform, users expect high quality, fresh visuals and non-more so than from advertisers.
Photo ads are one of the most effective forms of advertising on Instagram and allow businesses the opportunity to tell their story simply with a clean image and call to action.
An ad only gets a split second to connect with the user both visually and emotionally due to the speed which people scroll through the feed. We collaborate and guide our clients on how to maximise creative as it’s such an integral part of the advertising campaign.
CASE STUDIES
