Haldane Fisher are one of the UK’s largest family owned Builders Merchants with 16 branches spanning across the UK and Isle of Man.

Project Aims
Raise awareness of products and services
Attract new customers
Drive footfall in store
Improve online presence

Platforms
Facebook Advertising
Email Marketing
SMS Marketing

As one of Northern Ireland’s largest brands and most successful companies, Haldane Fisher employed DM Digital Marketing to help raise awareness of their products and services online while crucially showing a strong return on investment with increased footfall and sales across their branch network.

Throughout the duration of the project, ROI could be tracked through the metrics of sales, enquiries and by speaking to the staff in the various locations to determine footfall levels. This was crucial as DM Digital Marketing’s ability to meet all objectives and targets on a monthly basis ensured the longevity of the project.

Facebook advertising proved extremely effective as a platform with its laser targeting capabilities and incredibly cost-effective for reaching new customers. With Haldane Fishers expansive product range from building materials to bathrooms, it was crucial to have the ability to target different demographics in different locations throughout the UK. We achieved success with Facebook Advertising by using a combination of video ads which explained how products worked in addition to promoting the benefits and problems products solved as opposed to hard selling. Carousel ads were also very effective as they allowed for a range of products to be promoted which was useful for promotions and seasonal products.

With Haldane Fishers extensive customer database, email and SMS marketing proved cost-effective platforms to reach out to existing customers to highlight products, promotions and events while crucially driving traffic to the website.

All digital marketing activity was carried out within the agreed deadlines and budgets with a strong focus on transparency with regards to monthly meetings and reporting.

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